Remembering SoctiaBrand, Visual, Merch, Print, Animation, Art Direction
2026
This commemorative identity system honors the 26 men lost in the 1976 Scotia Mine Disaster. Designed with restraint, it centers their names and stories while drawing from the industrial language and material history of the Appalachian coalfields.
Structured compositions reference the discipline of mine rescue efforts, while personal details restore individuality to each life remembered. The project recognizes both loss and legacy—acknowledging the reforms that reshaped mine safety nationwide and the lasting impact on the region.
Visual identity, web, and promotional materials crafted for Greenside Spirits. Greenside Spirits is an innovative spirits brand dedicated to creating new and exciting spirits using simple ingredients and bold flavors. Greenside Spirits prides itself on its commitment to sustainability and transparency, sourcing organic ingredients to create a unique drinking experience. The brand's aesthetic reflects its modern and fresh approach, incorporating minimalist design elements and vibrant colors to capture the essence of its bold and natural flavors.
Bar & BonbonBrand, Visual, Merch, Web, Print, Animation, Art Direction
2024
A confection curation brand that specializes in handcrafting and hand-selecting sweets, treats, chocolates, and confections for specialty direct-to-consumer boxes. Their brand identity system reflects a fun and inviting personality with vibrant colors and playful typography, conveying joy and indulgence. Personalized details in each box enhance the customer experience, while dynamic packaging designs ensure every box feels like a special discovery. This comprehensive brand identity differentiates Bar & Bonbon in a competitive market and fosters a deeper connection with their audience, who value the meticulous curation, personal care in each box, and Goodness in Every Bite.
Photography: Samantha Kay
Coffee Rides | Oatly x RaphaArt Direction, Visual, Merch, Web, Print, Animation, Illustration, Type Design
2025
What started as a series of casual biker meetups quickly shifted gears when most assumed motorcycles, not cyclists in Rapha kits. The creative embraced the mix-up, leaning into a tougher, grittier aesthetic while staying rooted in coffee, community, and oat milk. The campaign toured six cities across the U.S., activating each stop with its own unique, locally inspired flair. Art direction, visual design, animation, merch, and illustration came together in a bold, irreverent rollout that brought Oatly’s voice to an entirely new corner of culture.
A physical archive of artists, poems, interviews, and sounds. In an era where algorithm-driven curation dictates what we hear, we’ve become more disconnected from the act of truly listening. Music is reduced to shuffled “vibes,” and playlists are shared as easily as they are forgotten. Physical media demands intention. Crafting a tracklist on tape is an act of care—something digital formats can’t replicate. While digital versions are available here, they aren’t meant to replace the experience, only to complement it.
Lewallen | TypefaceType Design
2025
BTC Lewallen is a stackable, heavy sans-serif that draws its strength from heritage and grit, a tribute to the ghost sign of the Harlan Hotel, which first opened its doors in 1913 and closed in 1965. Built from the visual language of old masonry and hand-painted lettering, BTC Lewallen captures the hard-working spirit of the miners and travelers who once passed through the region, leaving their marks upon its walls.
Visual identity, merch, and collateral created for Ohayo Tattoo (Translation:”Good Morning” おはよう). Ohayo Tattoo is a tattoo and piercing studio located in the Camp Washington Neighborhood of Cincinnati, Ohio. It’s creator, Lavel Matthews, a traditional Japanese tattoo artist, was looking to create an environment not typical to classic tattoo shops. One that played into Japanese forms and iconography that honors and values it’s cultural symbolism.
Visual identity for a kick ass group of creatives who decided that working with good people is just as important as the work. A network of long time collaborators and friends across every medium of creative and production that like to punch above their weight class.
Neighborhood is a music subscription service that features the Americana artist, Michael McArthur. We were tasked with conceptualizing and building a visual identity. We also assisted in creating the initial launch materials to promote the new service.
Faux Wrist is changing the bespoke watch market by now having an immersive shopping experience, with around-the-clock access to an extensive collection of premium wristwatches. Our objective: to capture the essence of the brand with an identity that prioritizes the collectors of watch enthusiast community.
Appalachian Punk FestVisual, Merch, Animation, Print
2024
The 2024 identity for Appalachia’s biggest punk event. En route to its location at Wiley’s Last Resort, atop Pine Mountain in Whitesburg, Kentucky, you’ll find a series of flamingos scattered throughout the mountain steering you in the direction of Wiley’s. The flamingo, selected as the event's mascot, reflects both its local relevance and the communal spirit anticipated at Wiley's, where the region’s best punk acts converge.